Your website works for you 24 hours a day, 365 days a year. By providing information to your customers online via an easy to use website, you are letting the customer come to you to find what they want. This has the added benefit of reducing the time spent on the telephone answering general (non-sales producing) inquiries. By offering an online order or booking facility, customers can fill out their order details online, which otherwise would have had to be taken down over the phone or read from a fax. This saves time and also reduces the chance of errors and misunderstanding.
Save money on the cost of sending up to date price lists and product information to your customers. Your customer can use his or her web browser to view the latest information and print it out as required. Potential costs saved:
1. Fax costs
2. Telephone costs
3. Postage costs
4. Printing and Paper costs
5. Advertising and Promotion costs
6. Market Research costs
Also, since the Internet is a global network, international customers can get the same Information as local customers, for no extra cost to you.
Improved Customer Service and Support:
A website is a great tool for improving the services you offer to your customers. They can place orders online, make bookings, make appointments or browse your product and service information in detail, and at their leisure.
Win New Customer For Your Store:
By presenting a professional image via your website and showcasing your products and services, potential customers will be more likely to choose you over your competitor. Whether you are selling to other businesses or to individuals, most people now have an Internet connection, and use it to research potential purchases and to comparison shop product prices and features.
Promote Your Business Image and Products:
A website is a key tool in promoting your business’s image and developing brand awareness among potential and existing customers. You can showcase your business’s image, brand, products and services on your website via the following multimedia technologies…
1. Online slideshows
2. High resolution pictures
3. Stereo sound
4. Full motion video
Find Out More About Your Customers /Clients:
By including a customer survey on your website, it is possible to build up a better knowledge about your existing customers, potential customers, and their needs.
Gain Access To A Large World Market:
Even if you are a small business, based in one local area, if you have a niche product or service, which caters for particular needs, you can benefit greatly by opening up your business to a wider area… to the whole state, to the whole country or to the world.
Gain an Advantage Over Your Competitors:
By offering a professionally designed website to your customers, you are gaining an advantage over competitors whose website may not be up to scratch, or who may not have one.